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Just Add Power


The Just Add Power company was founded in 1992 by a group of former employees from the IBM Corporation. The motivation behind the company and the name was to come to the market

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Just Add Power
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The Just Add Power company was founded in 1992 by a group of former employees from the IBM Corporation. The motivation behind the company and the name was to come to the market with an intention to totally support customers with applications that were easy to use. Just as important as easy to use, was keeping our focus on providing products that would protect the customer investment in a Just Add Power solution. The company has navigated through the last 25+ years as a specialty hardware device company for niche markets. With the 2009 introduction of the HDIP™ solution for distributing HDMI® over IP networks, the Just Add Power brand has now become well known across many new markets. Just like the VGA based training systems we first developed in the 1990's, the HDIP™ devices have all been designed to have a product lifespan that is measured in decades, not months. These days it seems like most technology companies are coming out with revolutionary new products every 90 days. The message to the user is "throw out the old one you bought from us not too long ago and get our latest and greatest today". This message is delivered by a sales force that fully intends to tell you to do the same thing again in the not to distant future. In our eyes this dedication to revolutionary product design just doesn't make sense when you are trying to build a video distribution infrastructure.

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